![]() ![]() So there was no interest in the maps at first. The producers saw the map and said nothing. They were hanging on the walls at VinItaly. Masnaghetti: In 1994, nobody wanted maps. Hyland: What has been the reaction of producers when they see your maps? Map of the Barolo commune created by Alessandro Masnaghetti Map courtesy of Alessandro Masnaghetti To make the maps, you have to be well organized. How to manage all this information I have collected all these years is the challenge. If you know the producer and what they think of the vineyards, it gives you a better understanding of the region. Making the maps helps me better understand what the producer is telling you and the mentality of the producer. There is always something I am discovering. Masnaghetti: I have learned so many things, But I have not finished. Hyland: What specific things have you learned from creating these maps that have helped you understand the Barolo and Barbaresco zone or other appellations? It’s about the knowledge you build during your life, tasting wine and talking with the producers. To produce those explanatory texts, you have to know the region, and about the wine culture. What is important is the explanation you find on the back of the map. What is important is to create a wine map that talks to a wine lover. Everyone can draw a map if they have the graphic software. Making a wine map is not only drawing roads. I starrted with the satellite imagery you can find on the map. Hyland: Can you talk about the process you have in creating maps, or is this a secret? ![]() In 1989, within 6 to 7 months, I changed my work to being a wine taster. During the second half of the 1980s, my passion for wine began to grow and became more important than food. But for an interest in food, you need to learn about wine. My dream was to become a pasticcere (pastry chef). I loved to go to restaurants, I loved to cook. At the beginning my passion was not wine, but food. Hyland: When did you first start to enjoy wine, especially Barolo? If it was good, then I would publish maps in a larger format. I inserted the maps in my newsletter Enogea in a smaller size, and waited to see what the reaction would be. Veronelli was very happy with the project and printed 3000-4000 copies, but we only sold 20-30 copies! So I waited more than ten years to create other maps, starting again in 20. I created my first map for him at that time, which was a map of the communes of Barbaresco. Masnaghetti: It was in 1994, when I was working for Luigi Veronelli (a famed Italian wine critic). He developed a distinct style which stemmed from his impressions of life, nature and the Mediterranean at an early age.Hyland: When did you first become interested in creating vineyard maps of Italy? Geometric forms and architectural structures are incorporated in almost all of his work. At the age of 13, Nicola enrolled at the Accademia di Belle Arti di Roma and in the 1940s he began devoting himself to painting in a studio at Via del Babuino in central Rome. The overall design of the map is consistent with the unique and alluring style of paintings by Nicola Simbari.īorn in Calabria, Simbari grew up in Rome, where his father was an architect for the Vatican. Banners representing the wide array of wines are placed around their area of origin and are color coded by whether they are a red, white, or dessert wine. Regional boarders are outlined in a sketched design with their traditional names noted in the same color and fashion. The map features the Italin peninsula loaded with vignettes representing their wine industry, maritime culture, extensive history, and iconic architecture. Published by the Italian Ministry for Foreign Trade, it is a splendid advertisement for Italy’s myriad world-class wines, with each region noted for the wine which it produces. This is a fine print reproduction of a marvelous, brightly-colored poster / map of the Wine Regions in Italy, created by Nicola Simbari, one of Italy’s most important modern artists. Original Size: 38 x 26 inches (96.5 x 66 cm)
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